The year 2020 is approaching very quickly and if you think about how much has changed in the marketing world since 2010, you should put some serious thought now into what your marketing initiatives are because things are going to continue to change at a rapid pace.

A few suggestions:

a. Get up to date NOW with current marketing trends, technology and strategies.
b. Be proactive moving forward in your futre marketing initiatives and stay one step ahead of your competition.

One thing you can count on is the continued growth of mobile and its attendant impact on brand messaging, the continued rise of video and virtual reality and the need for brands to work on a timeline that matches culture, not just ad campaigns. 

“The complexity of modern marketing is only going to keep increasing,” Noah Brier, CEO -Percolate.

Here are some predictions I summarized from a great article of what marketing will look like in 2o20 brought to you by some of the greatest marketing minds in the world including executives from GE, Taco Bell and Vice Media. For the full article you can read it HERE.

• Mobile will enable more personal interactions between brands and people.
• Most branded content will come from consumers.
• (There will be) a shift from talking at the world to making the world talk.
• The continued rise of video and video sharing.
• The continued rise of virtual reality.
• Connected everything: homes, TVs, cars, jet engines, locomotives, wearables, lights.
• More direct conversations with brands.
• News coverage with tailored content, context and media to younger audiences.
• Over the next five years we’ll see technology become a part of the core fabric of marketing itself.
• Perfect end-to-end attribution (or knowing exactly what messages and actions led someone to buy a product).
• Doing good will be good for business. People will reward brands who do good, and punish the ones who don’t.
• Good agencies will act like product companies, not service companies.
• Big data will get personal. The revolution that has changed how brands go to market will become personalized and allow individuals to use data to pursue their passions and goals.
• Culture will still be king. People will continue to care more about culture than products, so brands that operate on a cultural level will be the winners of the future as they are of the present.
• Metadata versus personal data: The potential value of well-collected, well-interpreted metadata is near limitless.
• Mobile web access will change the lives of billions of people over the next five years.

Many of today’s brands will become irrelevant after failing to recognize that the millennial consumer is a generation of people, not just a niche “youth” market. Millennials will not turn into generation X when they turn 35, but will take with them all the brand preferences and media habits they have today.

The central issue for a marketer will be winning a battle for cultural relevance. The winners will make marketing as valuable as the product or service he or she is selling.

Great marketers will find a brand story that is worth following, and will create chapters to this story that evolve over time. They will embrace brands that evolve,” Spencer Baim, chief strategic officer, Vice Media

Do you make marketing equally as important as the product or service you are selling? Contact us today for a free one hour consultation so we can evaluate your business and help you grow towards 2020.